Marketing Musings
Check in to read my email & relationship marketing marketing musings!
April 2023 – Marketing Ideas & Tips
Marketing Ideas for April Here are a few marketing ideas for April to inspire you! 1st - April Fools DayBusinesses of all sizes have used this day as an opportunity to raise their profile. A favourite April Fools' hoax was when Taco Bell placed ads in major...
The 8th P in the Marketing Mix – Participation
If you have ever studied any kind of marketing theory, then you are almost definitely familiar with the seven P’s of marketing and how together they make up the marketing mix. I strongly believe that, for the modern marketer, there is an eighth P, and that is Participation. 21st century participation in marketing is driven by 3 marketing trends where it is key: social media, experiential marketing and social proof.
The elements of an advert
There are some key elements included in every advert and when they are done properly they work well together….
March 2023 Marketing Ideas
Marketing Ideas for March Here are a few marketing ideas for March to inspire you. 1st – Peanut Butter Lovers Day!Great fun to share favourite recipes and smoothies (unless you have an allergy of course – also remember to post responsibly!) 1st – Pancake DayA...
The Marketing Players
In marketing, we often dive right into the fun creative stuff. However, there are a few fundamentals that it is important to get clarity on first - and at the centre is the question, ’Who?’ Let's discuss the players in the marketing game! "Who" might refer to your...
February 2023 Marketing Ideas
Marketing Ideas for February Here are a few February marketing ideas for next month to inspire you (aside from the obvious Valentine's Day of course!). 2nd - Groundhog Day 2nd - Harry Potter Book NightAn annual event celebrating the magical world of Hogwarts...
December Marketing Ideas
Marketing Ideas for December Here are a few marketing ideas for next month to inspire you! 4th - Small Business SaturdayRegister on their portal to celebrate your small biz before, during and after Small Biz Sat. Shout out to small businesses you know and...
November Marketing Ideas
Marketing Ideas for November Here are a few winter marketing ideas for next month to inspire you! MovemberAnyone in the office willing to grow a Moustache? Chart their progress with pics you share with followers or hold an event to ‘shave it off’ and raise...
October Marketing Ideas
Marketing Ideas for October Check out some spooky (but mostly un-spooky) marketing ideas for this October. Whole month campaigns:StoptoberBreast Cancer Awareness Month National Dessert MonthNeed I say more! 1st - International Coffee DayGreat chance to shout...
September Marketing Ideas
Marketing Ideas for September Here are a few marketing ideas kick start the autumn! School starts Back to school promotions are great (and everywhere). Back to school-related offers are obviously going to be in your marketing mix if you target kids. But look at...
August Marketing Ideas
Marketing Ideas for August Here are a few summer marketing ideas for next month to inspire you! 1st-31st August - Kids Week (London theatres)It now lasts all month, but Kids Week is when kids go free to the theatre with a full paying adult. A lot of London...
Product Pricing….
When it comes to setting a product price, a number of things need to take into consideration. You don't want price yourself out of potential profits by charging too much. If you set your prices too low, you will lose out on profit. Several aspects of your...
July Marketing Ideas
Marketing Ideas for July Here are a few marketing ideas for next month to get those creative juices flowing! 28th June to 11th July - WimbledonA huge crowd is expected to attend SW19 over the fortnight, with a further 300 million will watch live in over 200 countries....
June Marketing Ideas
Marketing Ideas for May Here are a few marketing ideas for next month to get those creative juices flowing! 1st – World Parents Day 2nd – National Donut DayThis is a US one (hence the spelling), not sure if it’s People or Pastries… 2nd-5th - Her Majesty The...
May Marketing Ideas
Marketing Ideas for May Here are a few May marketing ideas for next month to inspire you. 1st – May Day Bank HolidayThe May Day Bank Holiday brings with it a feel of fresh summer days just around the corner (weather permitting). This festival, originally...
April Marketing Ideas
Marketing Ideas for April Here are a few February marketing ideas for next month to inspire you (aside from the obvious Valentine's Day of course!). 1st - April Fools DayBusinesses of all sizes have used this day as an opportunity to raise their profile. A...
March Marketing Ideas
Marketing Ideas for March Here are a few marketing ideas for March to inspire you. 1st – Peanut Butter Lovers Day!Great fun to share favourite recipes and smoothies (unless you have an allergy of course – also remember to post responsibly!) 1st – Pancake DayA...
February Marketing Ideas
Marketing Ideas for February Here are a few February marketing ideas for next month to inspire you (aside from the obvious Valentine's Day of course!). 1st - Chinese New Year2022 is the year of the Tiger! This is a great opportunity to wish everyone a happy...