Marketing Musings

Check in to read my email & relationship marketing marketing musings!
June Marketing Ideas

June Marketing Ideas

Marketing Ideas for May  Here are a few marketing ideas for next month to get those creative juices flowing! 1st – World Parents Day 2nd – National Donut DayThis is a US one (hence the spelling), not sure if it’s People or Pastries… 2nd-5th - Her Majesty The...

May Marketing Ideas

May Marketing Ideas

Marketing Ideas for May    Here are a few May marketing ideas for next month to inspire you. 1st – May Day Bank HolidayThe May Day Bank Holiday brings with it a feel of fresh summer days just around the corner (weather permitting). This festival, originally...

April Marketing Ideas

April Marketing Ideas

Marketing Ideas for April   Here are a few February marketing ideas for next month to inspire you (aside from the obvious Valentine's Day of course!). 1st - April Fools DayBusinesses of all sizes have used this day as an opportunity to raise their profile. A...

March Marketing Ideas

March Marketing Ideas

Marketing Ideas for March   Here are a few marketing ideas for March to inspire you.  1st – Peanut Butter Lovers Day!Great fun to share favourite recipes and smoothies (unless you have an allergy of course – also remember to post responsibly!) 1st – Pancake DayA...

February Marketing Ideas

February Marketing Ideas

Marketing Ideas for February   Here are a few February marketing ideas for next month to inspire you (aside from the obvious Valentine's Day of course!). 1st - Chinese New Year2022 is the year of the Tiger! This is a great opportunity to wish everyone a happy...

December Marketing Ideas

December Marketing Ideas

Marketing Ideas for December   Here are a few marketing ideas for next month to inspire you! 28th November to 6th December - HanukkahThis marks the beginning of the 8-day Jewish celebration of Hanukkah (the Jewish festival of lights celebrating the victory of the...

November Marketing Ideas

November Marketing Ideas

Marketing Ideas for November   Here are a few winter marketing ideas for next month to inspire you! MovemberAnyone in the office willing to grow a Moustache? Chart their progress with pics you share with followers or hold an event to ‘shave it off’ and raise...

October Marketing Ideas

October Marketing Ideas

Marketing Ideas for October   Here are a few Autumn marketing ideas for next month to inspire your! Stoptober Breast Cancer Awareness Month National Dessert MonthNeed I say more! 1st - International Coffee DayGreat chance to shout out to your favourite coffee...

September Marketing Ideas

September Marketing Ideas

Marketing Ideas for September   Here are a few marketing ideas kick start the autumn! School starts Back to school promotions are great (and everywhere). Back to school-related offers are obviously going to be in your marketing mix if you target kids. But look at...

Marketing basics – deciphering the jargon

Marketing basics – deciphering the jargon

General Terms Digital Marketing – promotion of your brand using the internet and other forms of digital communication Buyer Persona – a fictional or general representation of your ideal client or target audience. By creating a specific persona (or series of personas)...

August Marketing Ideas

August Marketing Ideas

Marketing Ideas for August   Here are a few summer marketing ideas for next month to inspire you! 1st-31st August - Kids Week (London theatres)It now lasts all month, but Kids Week is when kids go free to the theatre with a full paying adult. A lot of London...

Creating your Customer Persona

Creating your Customer Persona

Creating your Customer Persona is all about identifying your ideal customer. Some businesses will have one, others may have 3 or 4. Your customer persona is specific kind of segmentation that can be useful in bringing your target audience to life, helping to target messaging and offers. Follow this 5 step process to create your persona.

July Marketing Ideas

July Marketing Ideas

Marketing Ideas for July28th June to 11th July - WimbledonDespite the delay of lockdown easing, a full capacity crowd is expected to attend SW19 over the fortnight, with a further 300 million will watch live in over 200 countries. The country goes tennis crazy for a...

May Marketing Ideas

May Marketing Ideas

May 3rd - May Day Bank HolidayThe May Day Bank Holiday brings with it a feel of fresh summer days just around the corner (weather permitting). This festival, originally known as Floralia in Roman times, was a way to celebrate spring and the beginning of summer! This...