Marketing Musings

Check in to read my email & relationship marketing marketing musings!
July Marketing Ideas

July Marketing Ideas

Marketing Ideas for July28th June to 11th July - WimbledonDespite the delay of lockdown easing, a full capacity crowd is expected to attend SW19 over the fortnight, with a further 300 million will watch live in over 200 countries. The country goes tennis crazy for a...

May Marketing Ideas

May Marketing Ideas

May 3rd - May Day Bank HolidayThe May Day Bank Holiday brings with it a feel of fresh summer days just around the corner (weather permitting). This festival, originally known as Floralia in Roman times, was a way to celebrate spring and the beginning of summer! This...

The foundations of a good email marketing programme

The foundations of a good email marketing programme

A social butterfly, with a creative Mum and a technically minded Dad, it's the combination of creativity and technology, together with the human element that I love about email marketing. I have a computer science degree, but I didn't want to work as a programmer (I...

April Marketing Ideas

April Marketing Ideas

April1st April Fools DayBusinesses of all sizes have used this day as an opportunity to raise their profile. A favourite April Fools' hoax, was when Taco Bell placed ads in major newspapers announcing it had purchased the Liberty Bell to help reduce the federal...

Putting yourself in their shoes

Putting yourself in their shoes

Putting yourself in your customers or audiences shoes is about understanding everything to do with their interactions with you from their perspective. You may have heard the phrase to ‘map out your customer journey’ and this is without a doubt a key element of the...

Action plan for segmenting your data

Action plan for segmenting your data

I have been speaking alot about segmenting data recently and have had quite a lot of feedback asking for a simple action plan to help in segmenting and targeting communications for smaller businesses. I have put together this 6 step plan to help you develop...

March Marketing Ideas

March Marketing Ideas

A bit of inspiration for March, lots of big days this month! 1st - Peanut Butter Lovers Day! Great fun to share favourite recipes and smoothies (unless you have an allergy of course - also remember to post responsibly!) 3rd - World Wildlife DayA UN celebration and...

Zig Zag email layouts

Zig Zag email layouts

Marketing Inspiration Sharing marketing I love!ZigZag Layouts A zig zag layout is a great way to draw your recipients eye down the page.create angles though colour and/or imagery to guide your reader down the email. It can also help to simplify each section of the...

Wonderful Welcome Emails

Wonderful Welcome Emails

One of my big bugbears in email marketing is the number of organisations that still don’t send a Welcome email to new subscribers! It is basic courtesy to welcome someone who has said they want to hear from you, and here are some examples of companies that do it really well!

Inspiration

Inspiration

Segmentation is an essential part of good email marketing, and sometimes clients wonder how they find out more about their customers habits. One easy way is to ask – and the easier you make it the higher the repsonse rate.

Marketing Quotes

Marketing Quotes

A good marketing quote is inspirational and motivational so here are a few I love because they make me focus things in the right direction.

Why Automated Workflows are important post GDPR

So GDPR is finally here - the world hasn't ended but your lists may be somewhat depleted! This isn't necessarily a bad thing. Firstly, your recipients are those most likely to be engaged with your brand because despite a deluge of emails they still said 'yes, contact...

GDPR Repermissioning Templates

I have created 2 GDPR Repermissioning templates in Mailchimp (similar text, slightly different layouts). They come with a guide on how to edit them (change logo and ensure copy fits what you offer) and how to set up a group in Mailchimp which people can...

5 Email Design Tips

Sometimes putting an email together can be hard work, so here are 5 quick design tips to improve them (with 4 examples of different but effective emails in the gallery below). KISS (Keep It Simple, Stupid!) A single column email makes it much easier to plan, and also...