Who is your target persona?
For many marketers January is a time to put together a plan for the year end looking at offers, creative and timings. But how often do you take a step back to ask “Who are we targeting?”
Creating your Customer Persona is all about identifying your ideal customer. Some businesses will have one, others may have 3 or 4. Your customer persona is specific kind of segmentation that can be useful in bringing your target audience to life, helping to target messaging and offers.
Follow this 5 step process to create your persona:
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