


BED Model for developing a strong product!
I find that a lot of marketing models can feel unnecessarily complex and so I wanted an easy to remember model to help you develop a product that stands out in the market. Here’s what I came up with…the Joseph BED model. B is for Basic. That is the basic...
The foundations of a good email marketing programme
The foundations of a good email marketing programme A social butterfly, with a creative Mum and a technically minded Dad, it’s the combination of creativity and technology, together with the human element that I love about email marketing. I have a computer...
The 8th P in the Marketing Mix – Participation
If you have ever studied any kind of marketing theory, then you are almost definitely familiar with the seven P’s of marketing and how together they make up the marketing mix. These are the elements that are used to market organisations essentially and include...
The Marketing Players
In marketing, we often dive right into the fun creative stuff. However, there are a few fundamentals that it is important to get clarity on first – and at the centre is the question, ’Who?’ Let’s discuss the players in the marketing game! “Who”...