Creating your Customer Persona

Creating your Customer Persona

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Who is your target persona? For many marketers January is a time to put together a plan for the year end looking at offers, creative and timings. But how often do you take a step back to ask “Who are we targeting?” Creating your Customer Persona is all about...
Good marketing is like wine

Good marketing is like wine

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Good marketing is like good wine... Age and Wine are on my mind this week, with my birthday coming up!  And, like a good wine, relationships get better with age. This is true for customer relationships as well as our personal ones. Good marketing is about developing...
Authentic Marketing Matters

Authentic Marketing Matters

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Be the best version of yourself rather than a second rate version of someone else”. I think that was Judy Garland but over the years many have said something similar.  I really think applies to marketing and brand personality because it is what makes us different...
The foundations of a good email marketing programme

The foundations of a good email marketing programme

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The foundations of a good email marketing programme A social butterfly, with a creative Mum and a technically minded Dad, it’s the combination of creativity and technology, together with the human element that I love about email marketing. I have a computer...
Action plan for segmenting your data

Action plan for segmenting your data

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I have been speaking alot about segmenting data recently and have had quite a lot of feedback asking for a simple action plan to help in segmenting and targeting communications for smaller businesses. I have put together this 6 step plan to help you develop...

Is the Email Newsletter Dead?

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In this marketing world of big data and automation, many people question if newsletters still have a place in a marketing strategy. Without a doubt the best emails develop customer relationships by providing relevant content in a timely manner. Campaigns that are...