If you have ever studied any kind of marketing theory, then you are almost definitely familiar with the seven P’s of marketing and how together they make up the marketing mix. These are the elements that are used to market organisations essentially and include...
In marketing, we often dive right into the fun creative stuff. However, there are a few fundamentals that it is important to get clarity on first – and at the centre is the question, ’Who?’ Let’s discuss the players in the marketing game! “Who”...
Who is your target persona? For many marketers January is a time to put together a plan for the year end looking at offers, creative and timings. But how often do you take a step back to ask “Who are we targeting?” Creating your Customer Persona is all about...
Good marketing is like good wine... Age and Wine are on my mind this week, with my birthday coming up! And, like a good wine, relationships get better with age. This is true for customer relationships as well as our personal ones. Good marketing is about developing...
Be the best version of yourself rather than a second rate version of someone else”. I think that was Judy Garland but over the years many have said something similar. I really think applies to marketing and brand personality because it is what makes us different...
The foundations of a good email marketing programme A social butterfly, with a creative Mum and a technically minded Dad, it’s the combination of creativity and technology, together with the human element that I love about email marketing. I have a computer...
