The Power of Reflection

The Power of Reflection

Do you ever feel like you are making the same mistakes over and over? Or that you’ve stagnated in life? You just can’t keep up with what is happening? What is reflection? Reflection can be an amazing contributor to your personal development, creativity,...
The Marketing Players

The Marketing Players

In marketing, we often dive right into the fun creative stuff. However, there are a few fundamentals that it is important to get clarity on first – and at the centre is the question, ’Who?’ Let’s discuss the players in the marketing game! “Who”...
Creating your Customer Persona

Creating your Customer Persona

Who is your target persona? For many marketers January is a time to put together a plan for the year end looking at offers, creative and timings. But how often do you take a step back to ask “Who are we targeting?” Creating your Customer Persona is all about...
Good marketing is like wine

Good marketing is like wine

Good marketing is like good wine... Age and Wine are on my mind this week, with my birthday coming up!  And, like a good wine, relationships get better with age. This is true for customer relationships as well as our personal ones. Good marketing is about developing...
Authentic Marketing Matters

Authentic Marketing Matters

Be the best version of yourself rather than a second rate version of someone else”. I think that was Judy Garland but over the years many have said something similar.  I really think applies to marketing and brand personality because it is what makes us different...
The foundations of a good email marketing programme

The foundations of a good email marketing programme

The foundations of a good email marketing programme A social butterfly, with a creative Mum and a technically minded Dad, it’s the combination of creativity and technology, together with the human element that I love about email marketing. I have a computer...