Creating your Customer Persona

Creating your Customer Persona

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Who is your target persona? For many marketers January is a time to put together a plan for the year end looking at offers, creative and timings. But how often do you take a step back to ask “Who are we targeting?” Creating your Customer Persona is all about...
BED Model for developing a strong product!

BED Model for developing a strong product!

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I find that a lot of marketing models can feel unnecessarily complex and so I wanted an easy to remember model to help you develop a product that stands out in the market. Here’s what I came up with…the Joseph BED model. B is for Basic. That is the basic...
The foundations of a good email marketing programme

The foundations of a good email marketing programme

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The foundations of a good email marketing programme A social butterfly, with a creative Mum and a technically minded Dad, it’s the combination of creativity and technology, together with the human element that I love about email marketing. I have a computer...
The 8th P in the Marketing Mix – Participation

The 8th P in the Marketing Mix – Participation

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If you have ever studied any kind of marketing theory, then you are almost definitely familiar with the seven P’s of marketing and how together they make up the marketing mix. These are the elements that are used to market organisations essentially and include...
The Marketing Players

The Marketing Players

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In marketing, we often dive right into the fun creative stuff. However, there are a few fundamentals that it is important to get clarity on first – and at the centre is the question, ’Who?’ Let’s discuss the players in the marketing game! “Who”...
Good marketing is like wine

Good marketing is like wine

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Good marketing is like good wine... Age and Wine are on my mind this week, with my birthday coming up!  And, like a good wine, relationships get better with age. This is true for customer relationships as well as our personal ones. Good marketing is about developing...