


Good marketing is like wine
Good marketing is like good wine... Age and Wine are on my mind this week, with my birthday coming up! And, like a good wine, relationships get better with age. This is true for customer relationships as well as our personal ones. Good marketing is about developing...
Authentic Marketing Matters
Be the best version of yourself rather than a second rate version of someone else”. I think that was Judy Garland but over the years many have said something similar. I really think applies to marketing and brand personality because it is what makes us different...
The foundations of a good email marketing programme
The foundations of a good email marketing programme A social butterfly, with a creative Mum and a technically minded Dad, it’s the combination of creativity and technology, together with the human element that I love about email marketing. I have a computer...