September Marketing Ideas
Marketing Ideas for September Here are a few marketing ideas kick start the autumn! School starts Back to school promotions are great (and everywhere). Back to school-related offers are obviously going to be in your marketing mix if you target kids. But look at...
Marketing basics – deciphering the jargon
General Terms Digital Marketing – promotion of your brand using the internet and other forms of digital communication Buyer Persona – a fictional or general representation of your ideal client or target audience. By creating a specific persona (or series of personas)...
August Marketing Ideas
Marketing Ideas for August Here are a few summer marketing ideas for next month to inspire you! 1st-31st August – Kids Week (London theatres)It now lasts all month, but Kids Week is when kids go free to the theatre with a full paying adult. A lot of...
Creating your Customer Persona
Who is your target persona? For many marketers January is a time to put together a plan for the year end looking at offers, creative and timings. But how often do you take a step back to ask “Who are we targeting?” Creating your Customer Persona is all about...