The Power of Reflection

The Power of Reflection

Do you ever feel like you are making the same mistakes over and over? Or that you’ve stagnated in life? You just can’t keep up with what is happening? What is reflection? Reflection can be an amazing contributor to your personal development, creativity,...
The Marketing Players

The Marketing Players

In marketing, we often dive right into the fun creative stuff. However, there are a few fundamentals that it is important to get clarity on first – and at the centre is the question, ’Who?’ Let’s discuss the players in the marketing game! “Who”...
How brand loyalty nearly got my little niece adopted…

How brand loyalty nearly got my little niece adopted…

How brand loyalty nearly got my little niece adopted… A massive thank you to Hayley Meakes for this month’s guest blog post! Hayley has over 20 years’ experience in creating and delivering bespoke tailored (and sometimes award-winning) campaigns for big brands...
Good marketing is like wine

Good marketing is like wine

Good marketing is like good wine... Age and Wine are on my mind this week, with my birthday coming up!  And, like a good wine, relationships get better with age. This is true for customer relationships as well as our personal ones. Good marketing is about developing...

8 easy options for segmenting your data

Are you like the many clients I deal with who are small to medium businesses who have woken up to the fact they need to move beyond blast newsletters in their email marketing, but are not sure quite where to go next? Does all the talk about automation, big data and...