The 8th P in the Marketing Mix – Participation

The 8th P in the Marketing Mix – Participation

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If you have ever studied any kind of marketing theory, then you are almost definitely familiar with the seven P’s of marketing and how together they make up the marketing mix. These are the elements that are used to market organisations essentially and include...
The Marketing Players

The Marketing Players

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In marketing, we often dive right into the fun creative stuff. However, there are a few fundamentals that it is important to get clarity on first – and at the centre is the question, ’Who?’ Let’s discuss the players in the marketing game! “Who”...
How brand loyalty nearly got my little niece adopted…

How brand loyalty nearly got my little niece adopted…

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How brand loyalty nearly got my little niece adopted… A massive thank you to Hayley Meakes for this month’s guest blog post! Hayley has over 20 years’ experience in creating and delivering bespoke tailored (and sometimes award-winning) campaigns for big brands...
Good marketing is like wine

Good marketing is like wine

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Good marketing is like good wine... Age and Wine are on my mind this week, with my birthday coming up!  And, like a good wine, relationships get better with age. This is true for customer relationships as well as our personal ones. Good marketing is about developing...

8 easy options for segmenting your data

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Are you like the many clients I deal with who are small to medium businesses who have woken up to the fact they need to move beyond blast newsletters in their email marketing, but are not sure quite where to go next? Does all the talk about automation, big data and...