Marketing Musings
Check in to read my email & relationship marketing marketing musings!
Product Pricing….
When it comes to setting a product price, a number of things need to take into consideration. You don't want price yourself out of potential profits by charging too much. If you set your prices too low, you will lose out on profit. Several aspects of your...
July Marketing Ideas
Marketing Ideas for July Here are a few marketing ideas for next month to get those creative juices flowing! 28th June to 11th July - WimbledonA huge crowd is expected to attend SW19 over the fortnight, with a further 300 million will watch live in over 200 countries....
June Marketing Ideas
Marketing Ideas for May Here are a few marketing ideas for next month to get those creative juices flowing! 1st – World Parents Day 2nd – National Donut DayThis is a US one (hence the spelling), not sure if it’s People or Pastries… 2nd-5th - Her Majesty The...
May Marketing Ideas
Marketing Ideas for May Here are a few May marketing ideas for next month to inspire you. 1st – May Day Bank HolidayThe May Day Bank Holiday brings with it a feel of fresh summer days just around the corner (weather permitting). This festival, originally...
April Marketing Ideas
Marketing Ideas for April Here are a few February marketing ideas for next month to inspire you (aside from the obvious Valentine's Day of course!). 1st - April Fools DayBusinesses of all sizes have used this day as an opportunity to raise their profile. A...
March Marketing Ideas
Marketing Ideas for March Here are a few marketing ideas for March to inspire you. 1st – Peanut Butter Lovers Day!Great fun to share favourite recipes and smoothies (unless you have an allergy of course – also remember to post responsibly!) 1st – Pancake DayA...
February Marketing Ideas
Marketing Ideas for February Here are a few February marketing ideas for next month to inspire you (aside from the obvious Valentine's Day of course!). 1st - Chinese New Year2022 is the year of the Tiger! This is a great opportunity to wish everyone a happy...
December Marketing Ideas
Marketing Ideas for December Here are a few marketing ideas for next month to inspire you! 28th November to 6th December - HanukkahThis marks the beginning of the 8-day Jewish celebration of Hanukkah (the Jewish festival of lights celebrating the victory of the...
November Marketing Ideas
Marketing Ideas for November Here are a few winter marketing ideas for next month to inspire you! MovemberAnyone in the office willing to grow a Moustache? Chart their progress with pics you share with followers or hold an event to ‘shave it off’ and raise...
October Marketing Ideas
Marketing Ideas for October Here are a few Autumn marketing ideas for next month to inspire your! Stoptober Breast Cancer Awareness Month National Dessert MonthNeed I say more! 1st - International Coffee DayGreat chance to shout out to your favourite coffee...
September Marketing Ideas
Marketing Ideas for September Here are a few marketing ideas kick start the autumn! School starts Back to school promotions are great (and everywhere). Back to school-related offers are obviously going to be in your marketing mix if you target kids. But look at...
Marketing basics – deciphering the jargon
General Terms Digital Marketing – promotion of your brand using the internet and other forms of digital communication Buyer Persona – a fictional or general representation of your ideal client or target audience. By creating a specific persona (or series of personas)...
August Marketing Ideas
Marketing Ideas for August Here are a few summer marketing ideas for next month to inspire you! 1st-31st August - Kids Week (London theatres)It now lasts all month, but Kids Week is when kids go free to the theatre with a full paying adult. A lot of London...
How brand loyalty nearly got my little niece adopted…
A massive thank you to Hayley Meakes for this month's guest blog post! Hayley has over 20 years’ experience in creating and delivering bespoke tailored (and sometimes award-winning) campaigns for big brands and charities as is also founder and host of The SnipBit...
July Marketing Ideas
Marketing Ideas for July28th June to 11th July - WimbledonDespite the delay of lockdown easing, a full capacity crowd is expected to attend SW19 over the fortnight, with a further 300 million will watch live in over 200 countries. The country goes tennis crazy for a...
Good marketing is like wine
Age and Wine are on my mind this week, with my birthday coming up! And, like a good wine, relationships get better with age so I wanted to touch on relationship marketing today
Authentic Marketing Matters
Authentic Marketing is about marketing that showcases who you are any why your customer choose you!
June Marketing Ideas
Grab a few marketing ideas for June with this awareness days