Marketing Musings

Check in to read my email & relationship marketing marketing musings!

Deliverablity

Deliverability is the level of success you have achieved in getting in to your recipients inbox. There are a number of reasons why this is becoming more challenging - not least the prolific amount of spam sent on a daily basis from people pretending to be our trusted...

Is the Email Newsletter Dead?

In this marketing world of big data and automation, many people question if newsletters still have a place in a marketing strategy.Without a doubt the best emails develop customer relationships by providing relevant content in a timely manner. Campaigns that are...

Mobile Friendly Emails

Why should you make your emails mobile friendly? The stats speak for themselves with over half of emails being read on a mobile device and this post has 5 useful tips mobile friendly email marketing.

Festive emails

Christmas isn't that far away for marketers so I thought I would share a couple of ideas to add some fizz to your festive emails (or indeed any!) Compelling offers Give them an offer (or 3) that they cannot refuse. Money off isn't always the way to go and at...

8 easy options for segmenting your data

Are you like the many clients I deal with who are small to medium businesses who have woken up to the fact they need to move beyond blast newsletters in their email marketing, but are not sure quite where to go next? Does all the talk about automation, big data and...

The Content Cocktail

  About this time last year I did a post called Social Soup which someone reminded me of recently and asked if I had any more recipes. Behold the Content Cocktail! Content is core to email marketing as well as other channels because you need to have something to...

Why do I love email?

Email marketing brings together 2 things I love – creativity and technology. Most people are either creative or numbers driven, but I love both! (I really am my parents daughter in that respect - Mum is an artist and a writer and Dad's career was in banking).  It's...

Creating your Customer Persona

Creating your Customer Persona is all about identifying your ideal customer. Some businesses will have one, others may have 3 or 4. Your customer persona is specific kind of segmentation that can be useful in bringing your target audience to life, helping to target messaging and offers. Follow this 5 step process to create your persona.

Email Types

When talking about email, it can be helpful to split the emails sent into 3 distinct email types...each category of email communication has it's purpose, likely responses and supports key opportunities for developing your relationship with the recipient.  

What is Nurturing by email all about?

The result of a well thought out email led lead nurturing campaign is a steady flow of qualified leads as well as the opportunity for continual improvement of the programme with measurable activities.

Listen Up!

LISTEN UP is coming on 2nd December, 10am - 2pm. 9 The Cottage (Ian Dickenson building opposite PaperMill Pub) Stationers Place Hemel Hempstead, Hertfordshire HP3 GB Booking: http://www.eventbrite.com/e/listen-up-tickets-19514315844 A unique series of educational...

Festive Email Marketing FAQ

Around this time of year I am always being asked about Christmas email marketing (shocker!). There are a number of questions that crop up over again... This year I thought I would answer 3 with a video mini series so if you've been wondering... Can I send more emails...

Walk in your clients shoes

My daughter's love dressing up as me or their big sisters. In particular they love trying on our glasses, shoes and walking around pretending to be us. In fact last year, my eldest went to school dressed as me on Children in Need day. What I realise as they imitate me...

A magic formula for email marketing?

Someone asked me this question recently and it reminded me that when I taught the New Media Age course for email marketing I used to start with just that. A key to email marketing is to remember that your recipients have put trust in you by giving you their email...