The elements of an advert

The elements of an advert

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HeadlineHere’s your chance to make someone pay attention.  A short phrase that shouts, “LOOK AT ME!  Headlines are made up of the 5–6 most important words in your whole ad.  Your headlines carry a lot of weight, so this is not something to be taken...
Good marketing is like wine

Good marketing is like wine

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Good marketing is like good wine... Age and Wine are on my mind this week, with my birthday coming up!  And, like a good wine, relationships get better with age. This is true for customer relationships as well as our personal ones. Good marketing is about developing...
Putting yourself in their shoes

Putting yourself in their shoes

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Putting yourself in their shoes Putting yourself in your customers or audiences shoes is about understanding everything to do with their interactions with you from their perspective. You may have heard the phrase to ‘map out your customer journey’ and this is without...