The Marketing Players

The Marketing Players

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In marketing, we often dive right into the fun creative stuff. However, there are a few fundamentals that it is important to get clarity on first – and at the centre is the question, ’Who?’ Let’s discuss the players in the marketing game! “Who”...
Creating your Customer Persona

Creating your Customer Persona

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Who is your target persona? For many marketers January is a time to put together a plan for the year end looking at offers, creative and timings. But how often do you take a step back to ask “Who are we targeting?” Creating your Customer Persona is all about...
Action plan for segmenting your data

Action plan for segmenting your data

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I have been speaking alot about segmenting data recently and have had quite a lot of feedback asking for a simple action plan to help in segmenting and targeting communications for smaller businesses. I have put together this 6 step plan to help you develop...