The Content Cocktail

  About this time last year I did a post called Social Soup which someone reminded me of recently and asked if I had any more recipes. Behold the Content Cocktail! Content is core to email marketing as well as other channels because you need to have something to...

Sainsbury Giraffe Bread – great customer service

This is something that was big news a few years ago, but I wanted to remind people because it’s an excellent example of good customer service that led to great PR! This is a copy of a couple of letters that have been making the social media rounds creating some...

Social Soup

I love making soup! My favourites are Mexican Black Bean or Tomato & Lentil. Both a relatively simple to make but are perfectly satisfying.  A good soup usually contains a mix of ingredients blended together to create the perfect taste. Social soup is a simple...

But you must be on {insert social site here}

How many times has someone said but why aren’t you on twitter?  Can I find you on facebook? How many Pinterest boards do you have? Keeping up with social media is a full time job and for many marketers it isn’t one they have the time to do, so what is the...

Let’s get topical…10 examples of topical marketing

Marketers will often tell you about making posts topical to something happening so I thought I would round up 10 examples of how to get topical with your marketing One good way is to look at National / Global events….. 1. The birth of Prince George  was highly...

Prince @3rdeyegirl – how to create hype

For anyone who is a big Prince fan the last week has probably been spent watching social media like a hawk!  As a prince fan as well as someone with a professional interest in social media I have been watching the drama unfold with interest. He has also managed to...