I find that a lot of marketing models can feel unnecessarily complex and so I wanted an easy to remember model to help you develop a product that stands out in the market. Here’s what I came up with…the Joseph BED model. B is for Basic. That is the basic...
Marketing Ideas for September Here are a few marketing ideas kick start the autumn! School starts Back to school promotions are great (and everywhere). Back to school-related offers are obviously going to be in your marketing mix if you target kids. But look at...
Summer Marketing Ideas for 2023 Here are a few marketing ideas for the summer to inspire you! A summer party is always fun and a great chance to bring customers along for something a little fun (Herts Executive Network are doing a summer do next week so...
Marketing Ideas for April Here are a few marketing ideas for April to inspire you! 1st – April Fools DayBusinesses of all sizes have used this day as an opportunity to raise their profile. A favourite April Fools’ hoax was when Taco Bell placed ads...
HeadlineHere’s your chance to make someone pay attention. A short phrase that shouts, “LOOK AT ME! Headlines are made up of the 5–6 most important words in your whole ad. Your headlines carry a lot of weight, so this is not something to be taken...
Marketing Ideas for March Here are a few marketing ideas for March to inspire you. 1st – Peanut Butter Lovers Day!Great fun to share favourite recipes and smoothies (unless you have an allergy of course – also remember to post responsibly!) 1st – Pancake DayA...
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