The 8th P in the Marketing Mix – Participation

The 8th P in the Marketing Mix – Participation

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If you have ever studied any kind of marketing theory, then you are almost definitely familiar with the seven P’s of marketing and how together they make up the marketing mix. These are the elements that are used to market organisations essentially and include...
The elements of an advert

The elements of an advert

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HeadlineHere’s your chance to make someone pay attention.  A short phrase that shouts, “LOOK AT ME!  Headlines are made up of the 5–6 most important words in your whole ad.  Your headlines carry a lot of weight, so this is not something to be taken...
Product Pricing….

Product Pricing….

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Product Pricing.... When it comes to setting a product price, a number of things need to take into consideration. You don’t want price yourself out of potential profits by charging too much. If you set your prices too low, you will lose out on profit. Several...
Marketing basics – deciphering the jargon

Marketing basics – deciphering the jargon

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General Terms Digital Marketing – promotion of your brand using the internet and other forms of digital communication Buyer Persona – a fictional or general representation of your ideal client or target audience. By creating a specific persona (or series of personas)...
Creating your Customer Persona

Creating your Customer Persona

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Who is your target persona? For many marketers January is a time to put together a plan for the year end looking at offers, creative and timings. But how often do you take a step back to ask “Who are we targeting?” Creating your Customer Persona is all about...
Putting yourself in their shoes

Putting yourself in their shoes

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Putting yourself in their shoes Putting yourself in your customers or audiences shoes is about understanding everything to do with their interactions with you from their perspective. You may have heard the phrase to ‘map out your customer journey’ and this is without...