


The elements of an advert
HeadlineHere’s your chance to make someone pay attention. A short phrase that shouts, “LOOK AT ME! Headlines are made up of the 5–6 most important words in your whole ad. Your headlines carry a lot of weight, so this is not something to be taken...
Product Pricing….
Product Pricing.... When it comes to setting a product price, a number of things need to take into consideration. You don’t want price yourself out of potential profits by charging too much. If you set your prices too low, you will lose out on profit. Several...
Marketing basics – deciphering the jargon
General Terms Digital Marketing – promotion of your brand using the internet and other forms of digital communication Buyer Persona – a fictional or general representation of your ideal client or target audience. By creating a specific persona (or series of personas)...
Creating your Customer Persona
Who is your target persona? For many marketers January is a time to put together a plan for the year end looking at offers, creative and timings. But how often do you take a step back to ask “Who are we targeting?” Creating your Customer Persona is all about...