Do you ever feel like you are making the same mistakes over and over? Or that you’ve stagnated in life? You just can’t keep up with what is happening? What is reflection? Reflection can be an amazing contributor to your personal development, creativity,...
Who is your target persona? For many marketers January is a time to put together a plan for the year end looking at offers, creative and timings. But how often do you take a step back to ask “Who are we targeting?” Creating your Customer Persona is all about...
The number one rule in marketing The number one rule in marketing (IMHO) has to be to put yourself in your customers shoes. Fail to do this and your marketing will not work. Do it well and you can get the product, price, message and content correct. Putting yourself...
I find that a lot of marketing models can feel unnecessarily complex and so I wanted an easy to remember model to help you develop a product that stands out in the market. Here’s what I came up with…the Joseph BED model. B is for Basic. That is the basic...
If you have ever studied any kind of marketing theory, then you are almost definitely familiar with the seven P’s of marketing and how together they make up the marketing mix. These are the elements that are used to market organisations essentially and include...
HeadlineHere’s your chance to make someone pay attention. A short phrase that shouts, “LOOK AT ME! Headlines are made up of the 5–6 most important words in your whole ad. Your headlines carry a lot of weight, so this is not something to be taken...
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