Festive Email Marketing FAQ

Around this time of year I am always being asked about Christmas email marketing (shocker!). There are a number of questions that crop up over again… This year I thought I would answer 3 with a video mini series so if you’ve been wondering… Can I...

Know where you’re going

I love this quote from Alice in Wonderland and it makes sense for your marketing as well. If you don’t know where you’re going, any road will take you there! The first step in your marketing plan must be clarifying what you want to achieve, setting your...

Is Video Marketing right for you?

Have you been thinking about video marketing but hesitating? Not sure where to start? Concerned how you’ll come across or worried about the cost? Having recommended it to clients for a while, last week I finally tried it out for myself! There’s no doubt that...

First Date – Relationship Marketing, stage 2

That hottie you’ve been stealing first glances at? Today I want to talk about generating interest – and getting that first date! (marketing wise, that is) As people realise you may be have something they like, they become interested  in your brand. They...

First Glance – Relationship Marketing Stage 1

You know that feeling, when you first glance that hottie across a room and see them a few days later? The butterflies, thinking I want to know more about them? The first stage of your customers journey is similar (except maybe without the butterflies). True awareness...

Sainsbury Giraffe Bread – great customer service

This is something that was big news a few years ago, but I wanted to remind people because it’s an excellent example of good customer service that led to great PR! This is a copy of a couple of letters that have been making the social media rounds creating some...