Sainsbury Giraffe Bread – great customer service

This is something that was big news a few years ago, but I wanted to remind people because it’s an excellent example of good customer service that led to great PR! This is a copy of a couple of letters that have been making the social media rounds creating some...

Blooming Business

I am delighted to announce my new Blooming Business workshop with my associate Sanchia Aronberg of Aronberg Training.  On 22nd May 2014 at Salisbury Arms Hotel, Hertford it will give attendees the chance to understand more about planning and marketing their business....

Client Communication

Relationship marketing is about building a relationship with customers through multiple channels. We typically think of these as an email programme, social media, print and targeted online ads. Most people forget about the original communication method – your...

Why you should proof read…

Sometimes an image is worth a thousand words….if you are wondering why you should proof read your ads – look at the picture! It’s easy to scan read and see what we know we have written but sometimes going away and coming back or just asking someone...

Our sense of self…

“A man’s sense of self is defined through his ability to achieve results”  “A woman’s sense of self is defined through her feelings and the quality of her relationships” Do you know where that quote comes from?  It reminds me of the relationship between...

Are you a Dog or a Cat person?

Apparently, right brain dominant people are more likely to be cat lovers as well as absent minded and good a sports.   Left brain dominant people are likely to be dog lovers, organised and music critics! When it comes to print marketing, ads created by (and which...