Sales techniques from a 3 year old!

My daughter is a natural salesperson at 3. I was working at home the other day and she asks me to play shops with her, after she said please in a rather sweet voice followed by “just 5 minutes mummy”. I agreed! We started in the ‘cafe’ where...

Relationship marketing doesn’t stop at a sale

Many people think of marketing as the process of getting business in but a good marketing manager will look at the entire customer relationship in order to maximise revenues. I have been very quiet recently on my blog – it’s been busy busy workwise coupled...

Relationship Marketing in a word

Recently I asked various associates what relationship marketing meant to them ahead of my speaking on the subject at an upcoming VIVA lunch tomorrow. The result was a lot of words – the most popular two were trust and engagement but this word cloud has a wide...

But you must be on {insert social site here}

How many times has someone said but why aren’t you on twitter?  Can I find you on facebook? How many Pinterest boards do you have? Keeping up with social media is a full time job and for many marketers it isn’t one they have the time to do, so what is the...

Subject: John Smith – My CV

At a recent networking event, I was talking to John from Ashfield Personnel about email and he said that one of the most frustrating things he finds on a daily basis is that when people send their CV to him they generally put their name and ‘My CV’ in the...

A formal invitation…to my inbox

If you get a formal invitation to a special event do you get excited?  No doubt you check your diary, think about what you will wear and who will be there and maybe what you’ll say to them. When an email recipient invites you into their inbox you should be as...