You know that feeling, when you first glance that hottie across a room and see them a few days later? The butterflies, thinking I want to know more about them? The first stage of your customers journey is similar (except maybe without the butterflies). True awareness...
This is something that was big news a few years ago, but I wanted to remind people because it’s an excellent example of good customer service that led to great PR! This is a copy of a couple of letters that have been making the social media rounds creating some...
My daughter is a natural salesperson at 3. I was working at home the other day and she asks me to play shops with her, after she said please in a rather sweet voice followed by “just 5 minutes mummy”. I agreed! We started in the ‘cafe’ where...
Many people think of marketing as the process of getting business in but a good marketing manager will look at the entire customer relationship in order to maximise revenues. I have been very quiet recently on my blog – it’s been busy busy workwise coupled...
Recently I asked various associates what relationship marketing meant to them ahead of my speaking on the subject at an upcoming VIVA lunch tomorrow. The result was a lot of words – the most popular two were trust and engagement but this word cloud has a wide...
How many times has someone said but why aren’t you on twitter? Can I find you on facebook? How many Pinterest boards do you have? Keeping up with social media is a full time job and for many marketers it isn’t one they have the time to do, so what is the...
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