Who is your target persona? For many marketers January is a time to put together a plan for the year end looking at offers, creative and timings. But how often do you take a step back to ask “Who are we targeting?” Creating your Customer Persona is all about...
The number one rule in marketing The number one rule in marketing (IMHO) has to be to put yourself in your customers shoes. Fail to do this and your marketing will not work. Do it well and you can get the product, price, message and content correct. Putting yourself...
The foundations of a good email marketing programme A social butterfly, with a creative Mum and a technically minded Dad, it’s the combination of creativity and technology, together with the human element that I love about email marketing. I have a computer...
Marketing Ideas for September Here are a few marketing ideas kick start the autumn! School starts Back to school promotions are great (and everywhere). Back to school-related offers are obviously going to be in your marketing mix if you target kids. But look at...
Summer Marketing Ideas for 2023 Here are a few marketing ideas for the summer to inspire you! A summer party is always fun and a great chance to bring customers along for something a little fun (Herts Executive Network are doing a summer do next week so...
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