Zig Zag email layouts

Zig Zag email layouts

Marketing Inspiration Sharing marketing I love! ZigZag Layouts A zig zag layout is a great way to draw your recipients eye down the page.create angles though colour and/or imagery to guide your reader down the email. It can also help to simplify each section of the...
Wonderful Welcome Emails

Wonderful Welcome Emails

Wonderful Welcome Emails! Sharing emails I love! Innocent Smoothies A great welcome email from Innocent smoothies, brilliantly delivered with a touch of humour. They tell you what you can expect, keeping it light hearted, offer directions to their website and social...
Inspiration

Inspiration

Marketing Inspiration Sharing marketing I love! Segmentation Email Costa Coffee This email from Costa is one of my favourite examples of how to segment your database and have some fun doing it. Brilliantly laid out, the copy and imagery draws the eye down the page as...

Action plan for segmenting your data

I spoke about segmenting your data recently and have had quite a lot of feedback asking for a simple action plan to help in segmenting and targeting communications. I have put together this 6 step plan to help you develop relationship centric emails and messaging. 1....