Pinterest launches animated GIFs

Pinterest recently announced that it is going to allow users to post animated GIFs.  Animated GIFs are a bit like mini videos (which Instagram already allow). They are typically made from a number of related photos stitched together or may be adapted from a video...

Back to Marketing Basics

Sometimes it is good to refocus ourselves and go back to marketing basics. We live in a society that suffers from information overload especially for people looking online. The opportunities for online promotion are truly vast and if we so choose we could all spend...

Give me a high five!

My 2 year old daughter gets very excited when doing a jigsaw! Today after every piece she put in she asked for a high five which was adorable.  It got me thinking about how we treat ourselves and whether we take a moment to reflect on the things we achieve. How many...

Our sense of self…

“A man’s sense of self is defined through his ability to achieve results”  “A woman’s sense of self is defined through her feelings and the quality of her relationships” Do you know where that quote comes from?  It reminds me of the relationship between...

A lesson in marketing from a pineapple corer…

One of my favourite kitchen implements is my pineapple corer, I love it and use it every week.  Why? Because it makes it so easy to make pineapple rings and my life is easier.  It also works best with large pineapples rather than the smaller ones. The result of this...

Are you a Dog or a Cat person?

Apparently, right brain dominant people are more likely to be cat lovers as well as absent minded and good a sports.   Left brain dominant people are likely to be dog lovers, organised and music critics! When it comes to print marketing, ads created by (and which...