Email marketing is a highly effective marketing element that is often skipped by businesses, especially small businesses. There are a number of reason why it gets overlooked – often focused around how to do it, fear of spamming and lack of ideas. But a good email...
At a recent networking event, I was talking to John from Ashfield Personnel about email and he said that one of the most frustrating things he finds on a daily basis is that when people send their CV to him they generally put their name and ‘My CV’ in the...
If you get a formal invitation to a special event do you get excited? No doubt you check your diary, think about what you will wear and who will be there and maybe what you’ll say to them. When an email recipient invites you into their inbox you should be as...
When you design an email, it is a good idea to think about how people read their inbox. Whether it is over their morning cuppa or on their phone waiting at the bus stop, most people follow a similar process. It is how you appeal to them at each stage of that process...
I love this email example from Next Directory which is helping recipients make sure they get Next mails into their Primary Gmail inboxes. Key features that make it a good email include: – subject line is to the point “Information regarding your Gmail...
It usually takes me more than three weeks to prepare a good impromptu speech. – Mark Twain Before you start your next email newsletter, just take a minute to think about what you are trying to achieve and plan ahead. Clearly define a specific objective for...
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