It usually takes me more than three weeks to prepare a good impromptu speech.
– Mark Twain
Before you start your next email newsletter, just take a minute to think about what you are trying to achieve and plan ahead. Clearly define a specific objective for the newsletter and focus your content on that objective.
Emails may have more than one objective, but generally should have one primary objective and no more than a few objectives in total.
Here are some common objectives for emails:
- Service & Efficiency – the provision of consistent, timely, seamless, cost effective and valued service to customers
- Promotion – building brand recognition by driving traffic to your web site or phone lines, promoting awareness of your business, its products and services to all online consumers
- Revenue Generation – generating revenue by selling to existing customers and/or by attracting new customers
Have a good day,
The VM.