Email marketing brings together 2 things I love – creativity and technology. Most people are either creative or numbers driven, but I love both! (I really am my parents daughter in that respect – Mum is an artist and a writer and Dad’s career was in...
When talking about email, it can be helpful to split the emails sent into 3 distinct email types…each category of email communication has it’s purpose, likely responses and supports key opportunities for developing your relationship with the recipient....
How many leads are slipping through your fingers? According to MarketingSherpa, almost 80% of new leads never become sales. Companies that excel at lead nurturing (through email) generate 50% more sales ready leads at a 33% lower cost (Marketo). You need to be looking...
Around this time of year I am always being asked about Christmas email marketing (shocker!). There are a number of questions that crop up over again… This year I thought I would answer 3 with a video mini series so if you’ve been wondering… Can I...
I recently had an interesting conversation with someone about Subject line testing… “Where do I start?” he asked. I thought I would share the why? how? and what? that we discussed.. Why? You have just a few seconds to generate interest...
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