Walk in your clients shoes

My daughter’s love dressing up as me or their big sisters. In particular they love trying on our glasses, shoes and walking around pretending to be us. In fact last year, my eldest went to school dressed as me on Children in Need day. What I realise as they...

A magic formula for email marketing?

Someone asked me this question recently and it reminded me that when I taught the New Media Age course for email marketing I used to start with just that. A key to email marketing is to remember that your recipients have put trust in you by giving you their email...

Quick Tips! Know where you’re going

I love this quote from Alice in Wonderland and it makes sense for your marketing as well. If you don’t know where you’re going, any road will take you there! The first step in your marketing plan must be clarifying what you want to achieve, setting your...

Is Video Marketing right for you?

Have you been thinking about video marketing but hesitating? Not sure where to start? Concerned how you’ll come across or worried about the cost? Having recommended it to clients for a while, last week I finally tried it out for myself! There’s no doubt that...

First Date – Relationship Marketing, stage 2

That hottie you’ve been stealing first glances at? Today I want to talk about generating interest – and getting that first date! (marketing wise, that is) As people realise you may be have something they like, they become interested  in your brand. They...

Fitting it in – know your priorities!

This morning Paula Radcliffe was on BBC Breakfast looking gorgeous in bright yellow running top and shorts. She was going for a run in the hour or so she had to spare after the show. It really made me think about how we prioritise. Whether it is your personal or...