Subject: John Smith – My CV

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At a recent networking event, I was talking to John from Ashfield Personnel about email and he said that one of the most frustrating things he finds on a daily basis is that when people send their CV to him they generally put their name and ‘My CV’ in the...

A formal invitation…to my inbox

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If you get a formal invitation to a special event do you get excited?  No doubt you check your diary, think about what you will wear and who will be there and maybe what you’ll say to them. When an email recipient invites you into their inbox you should be as...

Client Communication

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Relationship marketing is about building a relationship with customers through multiple channels. We typically think of these as an email programme, social media, print and targeted online ads. Most people forget about the original communication method – your...