First Date – Relationship Marketing, stage 2

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That hottie you’ve been stealing first glances at? Today I want to talk about generating interest – and getting that first date! (marketing wise, that is) As people realise you may be have something they like, they become interested  in your brand. They...

New Whitepaper – 10 Email Marketing Tips

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Email marketing is a highly effective marketing element that is often skipped by businesses, especially small businesses. There are a number of reason why it gets overlooked – often focused around how to do it, fear of spamming and lack of ideas. But a good email...

First Glance – Relationship Marketing Stage 1

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You know that feeling, when you first glance that hottie across a room and see them a few days later? The butterflies, thinking I want to know more about them? The first stage of your customers journey is similar (except maybe without the butterflies). True awareness...

Relationship marketing doesn’t stop at a sale

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Many people think of marketing as the process of getting business in but a good marketing manager will look at the entire customer relationship in order to maximise revenues. I have been very quiet recently on my blog – it’s been busy busy workwise coupled...

Relationship Marketing in a word

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Recently I asked various associates what relationship marketing meant to them ahead of my speaking on the subject at an upcoming VIVA lunch tomorrow. The result was a lot of words – the most popular two were trust and engagement but this word cloud has a wide...

Blooming Business

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I am delighted to announce my new Blooming Business workshop with my associate Sanchia Aronberg of Aronberg Training.  On 22nd May 2014 at Salisbury Arms Hotel, Hertford it will give attendees the chance to understand more about planning and marketing their business....