Action plan for segmenting your data

Action plan for segmenting your data

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I have been speaking alot about segmenting data recently and have had quite a lot of feedback asking for a simple action plan to help in segmenting and targeting communications for smaller businesses. I have put together this 6 step plan to help you develop...
March Marketing Ideas

March Marketing Ideas

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A bit of inspiration for March, lots of big days this month! 1st – Peanut Butter Lovers Day! Great fun to share favourite recipes and smoothies (unless you have an allergy of course – also remember to post responsibly!) 3rd – World Wildlife DayA UN...
Zig Zag email layouts

Zig Zag email layouts

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Marketing Inspiration Sharing marketing I love! ZigZag Layouts A zig zag layout is a great way to draw your recipients eye down the page.create angles though colour and/or imagery to guide your reader down the email. It can also help to simplify each section of the...
Wonderful Welcome Emails

Wonderful Welcome Emails

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Wonderful Welcome Emails! Sharing emails I love! Innocent Smoothies A great welcome email from Innocent smoothies, brilliantly delivered with a touch of humour. They tell you what you can expect, keeping it light hearted, offer directions to their website and social...
Inspiration

Inspiration

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Marketing Inspiration Sharing marketing I love! Segmentation Email Costa Coffee This email from Costa is one of my favourite examples of how to segment your database and have some fun doing it. Brilliantly laid out, the copy and imagery draws the eye down the page as...