Good marketing is like wine

Good marketing is like wine

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Good marketing is like good wine... Age and Wine are on my mind this week, with my birthday coming up!  And, like a good wine, relationships get better with age. This is true for customer relationships as well as our personal ones. Good marketing is about developing...
Authentic Marketing Matters

Authentic Marketing Matters

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Be the best version of yourself rather than a second rate version of someone else”. I think that was Judy Garland but over the years many have said something similar.  I really think applies to marketing and brand personality because it is what makes us different...
June Marketing Ideas

June Marketing Ideas

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Marketing Ideas for June Here are a few marketing ideas for next month to get those creative juices flowing! 1st – Parents Day 2nd – National Donut DayThis is a US one (hence the spelling), not sure if it’s People or Pastries… 5th – World...
May Marketing Ideas

May Marketing Ideas

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May 3rd – May Day Bank HolidayThe May Day Bank Holiday brings with it a feel of fresh summer days just around the corner (weather permitting). This festival, originally known as Floralia in Roman times, was a way to celebrate spring and the beginning of summer!...
April Marketing Ideas

April Marketing Ideas

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April 1st April Fools DayBusinesses of all sizes have used this day as an opportunity to raise their profile. A favourite April Fools’ hoax, was when Taco Bell placed ads in major newspapers announcing it had purchased the Liberty Bell to help reduce the federal...