


Marketing basics – deciphering the jargon
General Terms Digital Marketing – promotion of your brand using the internet and other forms of digital communication Buyer Persona – a fictional or general representation of your ideal client or target audience. By creating a specific persona (or series of personas)...
August Marketing Ideas
Marketing Ideas for August Here are a few summer marketing ideas for next month to inspire you! 1st-31st August – Kids Week (London theatres)It now lasts all month, but Kids Week is when kids go free to the theatre with a full paying adult. A lot of...
How brand loyalty nearly got my little niece adopted…
How brand loyalty nearly got my little niece adopted… A massive thank you to Hayley Meakes for this month’s guest blog post! Hayley has over 20 years’ experience in creating and delivering bespoke tailored (and sometimes award-winning) campaigns for big brands...