August Marketing Ideas

August Marketing Ideas

Marketing Ideas for August   Here are a few summer marketing ideas for next month to inspire you! 1st-31st August – Kids Week (London theatres)It now lasts all month, but Kids Week is when kids go free to the theatre with a full paying adult. A lot of...
How brand loyalty nearly got my little niece adopted…

How brand loyalty nearly got my little niece adopted…

How brand loyalty nearly got my little niece adopted… A massive thank you to Hayley Meakes for this month’s guest blog post! Hayley has over 20 years’ experience in creating and delivering bespoke tailored (and sometimes award-winning) campaigns for big brands...
Creating your Customer Persona

Creating your Customer Persona

Who is your target persona? For many marketers January is a time to put together a plan for the year end looking at offers, creative and timings. But how often do you take a step back to ask “Who are we targeting?” Creating your Customer Persona is all about...
July Marketing Ideas

July Marketing Ideas

Marketing Ideas for July 28th June to 11th July – WimbledonDespite the delay of lockdown easing, a full capacity crowd is expected to attend SW19 over the fortnight, with a further 300 million will watch live in over 200 countries. The country goes tennis crazy...
Good marketing is like wine

Good marketing is like wine

Good marketing is like good wine... Age and Wine are on my mind this week, with my birthday coming up!  And, like a good wine, relationships get better with age. This is true for customer relationships as well as our personal ones. Good marketing is about developing...