That hottie you’ve been stealing first glances at? Today I want to talk about generating interest – and getting that first date! (marketing wise, that is) As people realise you may be have something they like, they become interested in your brand. They...
This morning Paula Radcliffe was on BBC Breakfast looking gorgeous in bright yellow running top and shorts. She was going for a run in the hour or so she had to spare after the show. It really made me think about how we prioritise. Whether it is your personal or...
This morning as I flicked through my inbox I had two emails trying to sell me something that stood out for the wrong reasons. The first was someone trying to sell me their WordPress services. They insulted my website without even looking at the brand in a misplaced...
I get a lot of comments on this at the moment with my upcoming workshop but wanted to point everyone in the direction of a Google+ post on the topic from Mark Traphagen who summarises the situation rather well!
Email marketing is a highly effective marketing element that is often skipped by businesses, especially small businesses. There are a number of reason why it gets overlooked – often focused around how to do it, fear of spamming and lack of ideas. But a good email...
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