Marketing Ideas for December


Here are a few marketing ideas for next month to inspire you!

28th November to 6th December – Hanukkah
This marks the beginning of the 8-day Jewish celebration of Hanukkah (the Jewish festival of lights celebrating the victory of the Maccabees over the larger Assyrian army). On each night candles are lit on a special menorah (candelabra). A chance to spread some love or do a special 8 day long offer.

4th – Small Business Saturday
Register on their portal to celebrate your small biz before, during and after Small Biz Sat. Shout out to small businesses you know and appreciate. Attend one of their Inspire Series workshops and share what you learnt.

4th – World Wildlife Conservation Day
Another chance to get those cute animal pics out!

8th – Pretend to be a Time Traveller Day
Have some fun with this looking back at the history of your business, local area or industry. Alternatively, how about sharing kiddie pics online for people to guess who it is!

10th – Nobel Prize Day
Celebrate winners past and present, especially any relevant to your business

12th – Gingerbread House Day
Have some festive fun and build gingerbread houses, sharing your creations. Maybe a competition for clients, followers or staff.  Great one for anyone aiming at kids!

18th – Answer the telephone like the Buddy the Elf Day
This is just a hysterical idea – answer the phone with {NAME} The Elf, What’s your favourite colour?  Try it, I dare you!

21st – Winter Solstice
Going from Chilly to Cold!  Wrap up warm and share some cosy ideas in the midst of the festive frenzy in marketing.  Standing out is tough at Christmas time, so something wintery rather than festive may have a better chance!

25th – Christmas Day
Take a day off, enjoy some family time!

26th – Boxing Day
A chance to recover from Christmas Day unless you are a retailer launching a big sale or planning to hit the sales.

31st – New Years Eve and National Champagne Day. 
A chance to wish everyone well, enjoy the New Year and consider a champagne giveaway (or just drink some…)

And of course if you’d like more marketing ideas and inspiration, make sure you are getting my newsletter (free guide to psychology in marketing when you sign up!) or get in touch about an Inspiration Injection!

Marvellous Marketing…

When consumers started buying less Marmite and more sweet spreads (like Nutella), Marmite created a PR-heavy campaign in the UK that poked fun at its “you’ll either love it or you’ll hate it” message.

The Marmite Gene Project was born, aimed to find out whether people are born lovers or haters of the spread and provide Marmite-hating consumers a reason to buy it again. The study was led by genetic centre DNAFit and included a white paper.

The campaign encouraged haters of Marmite to test the spread , increased sales by over 60% in Tesco, and grew brand awareness from 4% to 12%.