Marketing basics – deciphering the jargon

Marketing basics – deciphering the jargon

General Terms Digital Marketing – promotion of your brand using the internet and other forms of digital communication Buyer Persona – a fictional or general representation of your ideal client or target audience. By creating a specific persona (or series of personas)...
August Marketing Ideas

August Marketing Ideas

Marketing Ideas for August   Here are a few summer marketing ideas for next month to inspire you! 1st-31st August – Kids Week (London theatres)It now lasts all month, but Kids Week is when kids go free to the theatre with a full paying adult. A lot of...
July Marketing Ideas

July Marketing Ideas

Marketing Ideas for July 28th June to 11th July – WimbledonDespite the delay of lockdown easing, a full capacity crowd is expected to attend SW19 over the fortnight, with a further 300 million will watch live in over 200 countries. The country goes tennis crazy...
May Marketing Ideas

May Marketing Ideas

May 3rd – May Day Bank HolidayThe May Day Bank Holiday brings with it a feel of fresh summer days just around the corner (weather permitting). This festival, originally known as Floralia in Roman times, was a way to celebrate spring and the beginning of summer!...
April Marketing Ideas

April Marketing Ideas

April 1st April Fools DayBusinesses of all sizes have used this day as an opportunity to raise their profile. A favourite April Fools’ hoax, was when Taco Bell placed ads in major newspapers announcing it had purchased the Liberty Bell to help reduce the federal...
March Marketing Ideas

March Marketing Ideas

A bit of inspiration for March, lots of big days this month! 1st – Peanut Butter Lovers Day! Great fun to share favourite recipes and smoothies (unless you have an allergy of course – also remember to post responsibly!) 3rd – World Wildlife DayA UN...