When talking about email, it can be helpful to split the emails sent into 3 distinct email types…each category of email communication has it’s purpose, likely responses and supports key opportunities for developing your relationship with the recipient....
Around this time of year I am always being asked about Christmas email marketing (shocker!). There are a number of questions that crop up over again… This year I thought I would answer 3 with a video mini series so if you’ve been wondering… Can I...
I love this quote from Alice in Wonderland and it makes sense for your marketing as well. If you don’t know where you’re going, any road will take you there! The first step in your marketing plan must be clarifying what you want to achieve, setting your...
Have you been thinking about video marketing but hesitating? Not sure where to start? Concerned how you’ll come across or worried about the cost? Having recommended it to clients for a while, last week I finally tried it out for myself! There’s no doubt that...
I recently had an interesting conversation with someone about Subject line testing… “Where do I start?” he asked. I thought I would share the why? how? and what? that we discussed.. Why? You have just a few seconds to generate interest...
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