Authentic Marketing Matters

Authentic Marketing Matters

Be the best version of yourself rather than a second rate version of someone else”. I think that was Judy Garland but over the years many have said something similar.  I really think applies to marketing and brand personality because it is what makes us different...
Action plan for segmenting your data

Action plan for segmenting your data

I have been speaking alot about segmenting data recently and have had quite a lot of feedback asking for a simple action plan to help in segmenting and targeting communications for smaller businesses. I have put together this 6 step plan to help you develop...

Is the Email Newsletter Dead?

In this marketing world of big data and automation, many people question if newsletters still have a place in a marketing strategy. Without a doubt the best emails develop customer relationships by providing relevant content in a timely manner. Campaigns that are...

Why do I love email?

Email marketing brings together 2 things I love – creativity and technology. Most people are either creative or numbers driven, but I love both! (I really am my parents daughter in that respect – Mum is an artist and a writer and Dad’s career was in...