Why do I love email?

Email marketing brings together 2 things I love – creativity and technology. Most people are either creative or numbers driven, but I love both! (I really am my parents daughter in that respect – Mum is an artist and a writer and Dad’s career was in...

Creating your Customer Persona

Is your marketing planning underway yet? Who is your target persona? For many marketers January is a time to put together a plan for the year end looking at offers, creative and timings. But how often do you take a step back to ask “Who are we targeting?”...

Email Types

When talking about email, it can be helpful to split the emails sent into 3 distinct email types…each category of email communication has it’s purpose, likely responses and supports key opportunities for developing your relationship with the recipient....

Festive Email Marketing FAQ

Around this time of year I am always being asked about Christmas email marketing (shocker!). There are a number of questions that crop up over again… This year I thought I would answer 3 with a video mini series so if you’ve been wondering… Can I...