The number one rule in marketing The number one rule in marketing (IMHO) has to be to put yourself in your customers shoes. Fail to do this and your marketing will not work. Do it well and you can get the product, price, message and content correct. Putting yourself...
The foundations of a good email marketing programme A social butterfly, with a creative Mum and a technically minded Dad, it’s the combination of creativity and technology, together with the human element that I love about email marketing. I have a computer...
I have been speaking alot about segmenting data recently and have had quite a lot of feedback asking for a simple action plan to help in segmenting and targeting communications for smaller businesses. I have put together this 6 step plan to help you develop...
Sometimes putting an email together can be hard work, so here are 5 quick design tips to improve them (with 4 examples of different but effective emails in the gallery below). KISS (Keep It Simple, Stupid!) A single column email makes it much easier to plan, and also...
Do you reach the inbox? Deliverability is the level of success you have achieved in getting in to your recipients inbox. There are a number of reasons why this is becoming more challenging – not least the prolific amount of spam sent on a daily basis from people...
In this marketing world of big data and automation, many people question if newsletters still have a place in a marketing strategy. Without a doubt the best emails develop customer relationships by providing relevant content in a timely manner. Campaigns that are...
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