Authentic Marketing Matters

Authentic Marketing Matters

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Be the best version of yourself rather than a second rate version of someone else”. I think that was Judy Garland but over the years many have said something similar.  I really think applies to marketing and brand personality because it is what makes us different...
June Marketing Ideas

June Marketing Ideas

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Marketing Ideas for June Here are a few marketing ideas for next month to get those creative juices flowing! 1st – Parents Day 2nd – National Donut DayThis is a US one (hence the spelling), not sure if it’s People or Pastries… 5th – World...
May Marketing Ideas

May Marketing Ideas

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May 3rd – May Day Bank HolidayThe May Day Bank Holiday brings with it a feel of fresh summer days just around the corner (weather permitting). This festival, originally known as Floralia in Roman times, was a way to celebrate spring and the beginning of summer!...
April Marketing Ideas

April Marketing Ideas

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April 1st April Fools DayBusinesses of all sizes have used this day as an opportunity to raise their profile. A favourite April Fools’ hoax, was when Taco Bell placed ads in major newspapers announcing it had purchased the Liberty Bell to help reduce the federal...
Action plan for segmenting your data

Action plan for segmenting your data

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I have been speaking alot about segmenting data recently and have had quite a lot of feedback asking for a simple action plan to help in segmenting and targeting communications for smaller businesses. I have put together this 6 step plan to help you develop...
March Marketing Ideas

March Marketing Ideas

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A bit of inspiration for March, lots of big days this month! 1st – Peanut Butter Lovers Day! Great fun to share favourite recipes and smoothies (unless you have an allergy of course – also remember to post responsibly!) 3rd – World Wildlife DayA UN...