September Marketing Ideas

September Marketing Ideas

by

Marketing Ideas for September   Here are a few marketing ideas kick start the autumn! School starts Back to school promotions are great (and everywhere). Back to school-related offers are obviously going to be in your marketing mix if you target kids. But look at...
Marketing basics – deciphering the jargon

Marketing basics – deciphering the jargon

by

General Terms Digital Marketing – promotion of your brand using the internet and other forms of digital communication Buyer Persona – a fictional or general representation of your ideal client or target audience. By creating a specific persona (or series of personas)...
August Marketing Ideas

August Marketing Ideas

by

Marketing Ideas for August   Here are a few summer marketing ideas for next month to inspire you! 1st-31st August – Kids Week (London theatres)It now lasts all month, but Kids Week is when kids go free to the theatre with a full paying adult. A lot of...
How brand loyalty nearly got my little niece adopted…

How brand loyalty nearly got my little niece adopted…

by

How brand loyalty nearly got my little niece adopted… A massive thank you to Hayley Meakes for this month’s guest blog post! Hayley has over 20 years’ experience in creating and delivering bespoke tailored (and sometimes award-winning) campaigns for big brands...
July Marketing Ideas

July Marketing Ideas

by

Marketing Ideas for July 28th June to 11th July – WimbledonDespite the delay of lockdown easing, a full capacity crowd is expected to attend SW19 over the fortnight, with a further 300 million will watch live in over 200 countries. The country goes tennis crazy...
Good marketing is like wine

Good marketing is like wine

by

Good marketing is like good wine... Age and Wine are on my mind this week, with my birthday coming up!  And, like a good wine, relationships get better with age. This is true for customer relationships as well as our personal ones. Good marketing is about developing...