Sainsbury Giraffe Bread – great customer service

This is something that was big news a few years ago, but I wanted to remind people because it’s an excellent example of good customer service that led to great PR! This is a copy of a couple of letters that have been making the social media rounds creating some...

Top Tips from Andrei Lussmann

I had the pleasure of a lovely lunch today at Lussmanns in Hertford. I was at a networking lunch for Isabel Hospice (great to be able to network and help a good cause at the same time). We were fortunate enough to have Andrei Lussmann do a brief speaking slot, which...

Social Soup

I love making soup! My favourites are Mexican Black Bean or Tomato & Lentil. Both a relatively simple to make but are perfectly satisfying.  A good soup usually contains a mix of ingredients blended together to create the perfect taste. Social soup is a simple...

Sales techniques from a 3 year old!

My daughter is a natural salesperson at 3. I was working at home the other day and she asks me to play shops with her, after she said please in a rather sweet voice followed by “just 5 minutes mummy”. I agreed! We started in the ‘cafe’ where...

Relationship marketing doesn’t stop at a sale

Many people think of marketing as the process of getting business in but a good marketing manager will look at the entire customer relationship in order to maximise revenues. I have been very quiet recently on my blog – it’s been busy busy workwise coupled...

Blooming Business

I am delighted to announce my new Blooming Business workshop with my associate Sanchia Aronberg of Aronberg Training.  On 22nd May 2014 at Salisbury Arms Hotel, Hertford it will give attendees the chance to understand more about planning and marketing their business....