My daughter’s love dressing up as me or their big sisters. In particular they love trying on our glasses, shoes and walking around pretending to be us. In fact last year, my eldest went to school dressed as me on Children in Need day. What I realise as they...
Someone asked me this question recently and it reminded me that when I taught the New Media Age course for email marketing I used to start with just that. A key to email marketing is to remember that your recipients have put trust in you by giving you their email...
I love this quote from Alice in Wonderland and it makes sense for your marketing as well. If you don’t know where you’re going, any road will take you there! The first step in your marketing plan must be clarifying what you want to achieve, setting your...
Have you been thinking about video marketing but hesitating? Not sure where to start? Concerned how you’ll come across or worried about the cost? Having recommended it to clients for a while, last week I finally tried it out for myself! There’s no doubt that...
I recently had an interesting conversation with someone about Subject line testing… “Where do I start?” he asked. I thought I would share the why? how? and what? that we discussed.. Why? You have just a few seconds to generate interest...
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