Why automated workflows are important post-GDPR 3 powerful options So GDPR is finally here – the world hasn’t ended but your lists may be somewhat depleted! This isn’t necessarily a bad thing. Firstly, your recipients are those most likely to be...
I have created 2 GDPR Repermissioning templates in Mailchimp (similar text, slightly different layouts). They come with a guide on how to edit them (change logo and ensure copy fits what you offer) and how to set up a group in Mailchimp which people can then opt...
In this marketing world of big data and automation, many people question if newsletters still have a place in a marketing strategy. Without a doubt the best emails develop customer relationships by providing relevant content in a timely manner. Campaigns that are...
% Emails opened on a mobile Yes, on average, 68% of emails were opened on a mobile device during 2015 according to a Movable Ink analysis of 6 billion emails sent that year. 55% emails sent this year have been opened on a mobile device, according to email testing...
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