Creating your Customer Persona
Who is your target persona? For many marketers January is a time to put together a plan for the year end looking at offers, creative and timings. But how often do you take a step back to ask “Who are we targeting?” Creating your Customer Persona is all about...
The number one rule in marketing
The number one rule in marketing The number one rule in marketing (IMHO) has to be to put yourself in your customers shoes. Fail to do this and your marketing will not work. Do it well and you can get the product, price, message and content correct. Putting yourself...
BED Model for developing a strong product!
I find that a lot of marketing models can feel unnecessarily complex and so I wanted an easy to remember model to help you develop a product that stands out in the market. Here’s what I came up with…the Joseph BED model. B is for Basic. That is the basic...
The 8th P in the Marketing Mix – Participation
If you have ever studied any kind of marketing theory, then you are almost definitely familiar with the seven P’s of marketing and how together they make up the marketing mix. These are the elements that are used to market organisations essentially and include...