The number one rule in marketing

The number one rule in marketing

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The number one rule in marketing The number one rule in marketing (IMHO) has to be to put yourself in your customers shoes. Fail to do this and your marketing will not work. Do it well and you can get the product, price, message and content correct. Putting yourself...
The elements of an advert

The elements of an advert

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HeadlineHere’s your chance to make someone pay attention.  A short phrase that shouts, “LOOK AT ME!  Headlines are made up of the 5–6 most important words in your whole ad.  Your headlines carry a lot of weight, so this is not something to be taken...
Good marketing is like wine

Good marketing is like wine

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Good marketing is like good wine... Age and Wine are on my mind this week, with my birthday coming up!  And, like a good wine, relationships get better with age. This is true for customer relationships as well as our personal ones. Good marketing is about developing...