The 5Cs of Marketing Success

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Marketing is always evolving, so you need to keep tweaking and updating strategies. There are tons of marketing tactics out there, but if you stick to the 5Cs as your base, you’re more likely to succeed even when the next shiny toy comes along to distract you...
Zig Zag email layouts

Zig Zag email layouts

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Marketing Inspiration Sharing marketing I love! ZigZag Layouts A zig zag layout is a great way to draw your recipients eye down the page.create angles though colour and/or imagery to guide your reader down the email. It can also help to simplify each section of the...
Inspiration

Inspiration

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Marketing Inspiration Sharing marketing I love! Segmentation Email Costa Coffee This email from Costa is one of my favourite examples of how to segment your database and have some fun doing it. Brilliantly laid out, the copy and imagery draws the eye down the page as...