Marketing Musings
Check in to read my email & relationship marketing marketing musings!New Whitepaper – 10 Email Marketing Tips
Email marketing is a highly effective marketing element that is often skipped by businesses, especially small businesses. There are a number of reason why it gets overlooked – often focused around how to do it, fear of spamming and lack of ideas. But a good email...
First Glance – Relationship Marketing Stage 1
You know that feeling, when you first glance that hottie across a room and see them a few days later? The butterflies, thinking I want to know more about them? The first stage of your customers journey is similar (except maybe without the butterflies). True awareness...
Apply for your Growth Voucher by 31st March
***UPDATE - THE GROWTH VOUCHER SCHEME IS NOW CLOSED*** The £30m Growth Vouchers scheme closes on 31st March this year but vouchers can be used up to 3 months after being awarded! Growth Vouchers can be used to obtain strategic advice on any of the following...
Get to Grips with Google+ on 19th March
You need a plumber, what do you do? Chances are these days you do one or both of 2 things...Google plumbers in your area or put a post up on your preferred social network asking for recommendations Local Search Google+ is important for local as well as bigger...
Sainsbury Giraffe Bread – great customer service
This is something that was big news a few years ago, but I wanted to remind people because it's an excellent example of good customer service that led to great PR! This is a copy of a couple of letters that have been making the social media rounds creating some...
Top Tips from Andrei Lussmann
I had the pleasure of a lovely lunch today at Lussmanns in Hertford. I was at a networking lunch for Isabel Hospice (great to be able to network and help a good cause at the same time). We were fortunate enough to have Andrei Lussmann do a brief speaking slot, which...
Social Soup
I love making soup! My favourites are Mexican Black Bean or Tomato & Lentil. Both a relatively simple to make but are perfectly satisfying. A good soup usually contains a mix of ingredients blended together to create the perfect taste. Social soup is a simple...
Sales techniques from a 3 year old!
My daughter is a natural salesperson at 3. I was working at home the other day and she asks me to play shops with her, after she said please in a rather sweet voice followed by "just 5 minutes mummy". I agreed! We started in the 'cafe' where she got me to sit down and...
Relationship marketing doesn’t stop at a sale
Many people think of marketing as the process of getting business in but a good marketing manager will look at the entire customer relationship in order to maximise revenues. I have been very quiet recently on my blog - it's been busy busy workwise coupled with party...
Relationship Marketing in a word
Recently I asked various associates what relationship marketing meant to them ahead of my speaking on the subject at an upcoming VIVA lunch tomorrow. The result was a lot of words - the most popular two were trust and engagement but this word cloud has a wide...
Blooming Business
I am delighted to announce my new Blooming Business workshop with my associate Sanchia Aronberg of Aronberg Training. On 22nd May 2014 at Salisbury Arms Hotel, Hertford it will give attendees the chance to understand more about planning and marketing their business....
But you must be on {insert social site here}
How many times has someone said but why aren't you on twitter? Can I find you on facebook? How many Pinterest boards do you have? Keeping up with social media is a full time job and for many marketers it isn’t one they have the time to do, so what is the answer? A...
Infographic – email and social
I love this infographic from Email Monks. A great compare and contrast on email marketing and social media! Source:Infographic: Email Marketing and Social Media Jugalbandi - Worth watching performance
Subject: John Smith – My CV
At a recent networking event, I was talking to John from Ashfield Personnel about email and he said that one of the most frustrating things he finds on a daily basis is that when people send their CV to him they generally put their name and 'My CV' in the subject...
Great subject line Firebrand!
A quick post this one - this is a great email subject line that someone sent to me! Unusual and will definitely stand out in the in box! VM.
A formal invitation…to my inbox
If you get a formal invitation to a special event do you get excited? No doubt you check your diary, think about what you will wear and who will be there and maybe what you'll say to them. When an email recipient invites you into their inbox you should be as excited...
Client Communication
Relationship marketing is about building a relationship with customers through multiple channels. We typically think of these as an email programme, social media, print and targeted online ads. Most people forget about the original communication method - your voice!...
Let’s get topical…10 examples of topical marketing
Marketers will often tell you about making posts topical to something happening so I thought I would round up 10 examples of how to get topical with your marketing One good way is to look at National / Global events..... 1. The birth of Prince George was highly...