Marketing Musings
Check in to read my email & relationship marketing marketing musings!
May Marketing Ideas
May 3rd - May Day Bank HolidayThe May Day Bank Holiday brings with it a feel of fresh summer days just around the corner (weather permitting). This festival, originally known as Floralia in Roman times, was a way to celebrate spring and the beginning of summer! This...
April Marketing Ideas
April1st April Fools DayBusinesses of all sizes have used this day as an opportunity to raise their profile. A favourite April Fools' hoax, was when Taco Bell placed ads in major newspapers announcing it had purchased the Liberty Bell to help reduce the federal...
Action plan for segmenting your data
I have been speaking alot about segmenting data recently and have had quite a lot of feedback asking for a simple action plan to help in segmenting and targeting communications for smaller businesses. I have put together this 6 step plan to help you develop...
March Marketing Ideas
A bit of inspiration for March, lots of big days this month! 1st - Peanut Butter Lovers Day! Great fun to share favourite recipes and smoothies (unless you have an allergy of course - also remember to post responsibly!) 3rd - World Wildlife DayA UN celebration and...
Zig Zag email layouts
Marketing Inspiration Sharing marketing I love!ZigZag Layouts A zig zag layout is a great way to draw your recipients eye down the page.create angles though colour and/or imagery to guide your reader down the email. It can also help to simplify each section of the...
Wonderful Welcome Emails
One of my big bugbears in email marketing is the number of organisations that still don’t send a Welcome email to new subscribers! It is basic courtesy to welcome someone who has said they want to hear from you, and here are some examples of companies that do it really well!
Inspiration
Segmentation is an essential part of good email marketing, and sometimes clients wonder how they find out more about their customers habits. One easy way is to ask – and the easier you make it the higher the repsonse rate.
Marketing Quotes
A good marketing quote is inspirational and motivational so here are a few I love because they make me focus things in the right direction.
Why Automated Workflows are important post GDPR
So GDPR is finally here - the world hasn't ended but your lists may be somewhat depleted! This isn't necessarily a bad thing. Firstly, your recipients are those most likely to be engaged with your brand because despite a deluge of emails they still said 'yes, contact...
GDPR Repermissioning Templates
I have created 2 GDPR Repermissioning templates in Mailchimp (similar text, slightly different layouts). They come with a guide on how to edit them (change logo and ensure copy fits what you offer) and how to set up a group in Mailchimp which people can...
5 Email Design Tips
Sometimes putting an email together can be hard work, so here are 5 quick design tips to improve them (with 4 examples of different but effective emails in the gallery below). KISS (Keep It Simple, Stupid!) A single column email makes it much easier to plan, and also...
3 ways to put video in an email
Deliverablity
Deliverability is the level of success you have achieved in getting in to your recipients inbox. There are a number of reasons why this is becoming more challenging - not least the prolific amount of spam sent on a daily basis from people pretending to be our trusted...
Is the Email Newsletter Dead?
In this marketing world of big data and automation, many people question if newsletters still have a place in a marketing strategy.Without a doubt the best emails develop customer relationships by providing relevant content in a timely manner. Campaigns that are...
Mobile Friendly Emails
Why should you make your emails mobile friendly? The stats speak for themselves with over half of emails being read on a mobile device and this post has 5 useful tips mobile friendly email marketing.
Festive emails
Christmas isn't that far away for marketers so I thought I would share a couple of ideas to add some fizz to your festive emails (or indeed any!) Compelling offers Give them an offer (or 3) that they cannot refuse. Money off isn't always the way to go and at...
Answering your questions on email marketing
8 easy options for segmenting your data
Are you like the many clients I deal with who are small to medium businesses who have woken up to the fact they need to move beyond blast newsletters in their email marketing, but are not sure quite where to go next? Does all the talk about automation, big data and...