A quick round-up of some interesting and rather useful digital marketing facts from econsultancy including:

  • An Oracle survey of more than 900 marketing and technology executives has found that 60% of respondents plan to integrate social business metrics into customer care initiatives in the next 12 months.
  • A new survey by eDigitalResearch and IMRG found that 44% of smartphone owners have said that they will consider doing some of their Christmas shopping online, with over half of these (64%) planning to purchase more gifts and Christmas items from their device than they did during the festive period in 2012.
  • Respondents in a survey of 400 B2B companies by Intershop agreed that the world of B2B commerce is undergoing a radical transformation, and B2C trends are reflected in the B2B environment.

How is your / your clients’ social advertising budget split between the following properties?



See eConsultancy for more data!