A quick piece of news for you…..LinkedIn’s announced it’s new Showcase Pages this week.

These are dedicated pages that allow companies to highlight different aspects of their business. So if you have different products or product sets you can create a new page for each.  Interested people can follow the showcase page and just get the updates they are interested in. You can build relationships with the a community focused on the specific area of interest.

So if you are looking for a more targeted approach for your LinkedIn offering, then consider this alternative.