Product Pricing….

Product Pricing….

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Product Pricing.... When it comes to setting a product price, a number of things need to take into consideration. You don’t want price yourself out of potential profits by charging too much. If you set your prices too low, you will lose out on profit. Several...
Marketing basics – deciphering the jargon

Marketing basics – deciphering the jargon

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General Terms Digital Marketing – promotion of your brand using the internet and other forms of digital communication Buyer Persona – a fictional or general representation of your ideal client or target audience. By creating a specific persona (or series of personas)...
Action plan for segmenting your data

Action plan for segmenting your data

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I have been speaking alot about segmenting data recently and have had quite a lot of feedback asking for a simple action plan to help in segmenting and targeting communications for smaller businesses. I have put together this 6 step plan to help you develop...