Why automated workflows are important post-GDPR 3 powerful options So GDPR is finally here – the world hasn’t ended but your lists may be somewhat depleted! This isn’t necessarily a bad thing. Firstly, your recipients are those most likely to be...
I have created 2 GDPR Repermissioning templates in Mailchimp (similar text, slightly different layouts). They come with a guide on how to edit them (change logo and ensure copy fits what you offer) and how to set up a group in Mailchimp which people can then opt...
Do you reach the inbox? Deliverability is the level of success you have achieved in getting in to your recipients inbox. There are a number of reasons why this is becoming more challenging – not least the prolific amount of spam sent on a daily basis from people...
Are you like the many clients I deal with who are small to medium businesses who have woken up to the fact they need to move beyond blast newsletters in their email marketing, but are not sure quite where to go next? Does all the talk about automation, big data and...
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