Email Marketing Essentials

This course focuses on the key elements needed in your email programme. It covers key questions to ask and best practices to ensure you maximise the benefits from this profitable channel.

You can do the training online, or I can run this as a classroom course at your choice of location for up to 12 delegates. 

Setting the scene

Understanding why email marketing is important and key statistics that should influence you.


List growth and management strategies including data best practices and segmentation


Understanding the value of email for your recipients and creating content that works


The importance of timing in email communications and moving beyond blast communications.


Optimising efficiencies with the correct processes including choosing your email service provider and aligning internal processes


A look at creative best practices to drive recipients through open to conversion

Testing and Metrics

What are the key metrics you need to look at and how you should go about putting a testing plan in place.

Joolz Joseph


With over 20 years sales and marketing experience including 10 years specialising in email marketing, Joolz has experience working with corporates and niche businesses and currently works as an associate or various organisations and agencies.

She has trained for the Institute of Direct Marketing and currently trains for the Chartered Institute of Marketing (CIM) and STANTA.


A lot of new information


Classroom Course

Great, relevant info

Amy B

Nutty Amber Videos

Small group, informative and clear

Classroom attendee

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