Email Marketing Essentials
This course focuses on the key elements needed in your email programme. It covers key questions to ask and best practices to ensure you maximise the benefits from this profitable channel.
You can do the training online, or I can run this as a classroom course at your choice of location for up to 12 delegates.
Setting the scene
Understanding why email marketing is important and key statistics that should influence you.
Optimising efficiencies with the correct processes including choosing your email service provider and aligning internal processes
Testing and Metrics
What are the key metrics you need to look at and how you should go about putting a testing plan in place.
With over 20 years sales and marketing experience including 10 years specialising in email marketing, Joolz has experience working with corporates and niche businesses and currently works as an associate or various organisations and agencies.
She has trained for the Institute of Direct Marketing and currently trains for the Chartered Institute of Marketing (CIM) and STANTA.
A lot of new information
Great, relevant info
Small group, informative and clear
Ready to get started?
Get in touch