Social Soup

I love making soup! My favourites are Mexican Black Bean or Tomato & Lentil. Both a relatively simple to make but are perfectly satisfying.  A good soup usually contains a mix of ingredients blended together to create the perfect taste. Social soup is a simple...

Relationship Marketing in a word

Recently I asked various associates what relationship marketing meant to them ahead of my speaking on the subject at an upcoming VIVA lunch tomorrow. The result was a lot of words – the most popular two were trust and engagement but this word cloud has a wide...

A formal invitation…to my inbox

If you get a formal invitation to a special event do you get excited?  No doubt you check your diary, think about what you will wear and who will be there and maybe what you’ll say to them. When an email recipient invites you into their inbox you should be as...

Ten 10 minute marketing ideas

  The average person works over 200 days a year – if you spent 10 minutes every day doing something to promote your business that could have a big impact…but what can you do in 10 minutes that is productive? It may be that you need to think about some...

How people read emails…

When you design an email, it is a good idea to think about how people read their inbox.  Whether it is over their morning cuppa or on their phone waiting at the bus stop, most people follow a similar process. It is how you appeal to them at each stage of that process...