8 easy options for segmenting your data

Are you like the many clients I deal with who are small to medium businesses who have woken up to the fact they need to move beyond blast newsletters in their email marketing, but are not sure quite where to go next? Does all the talk about automation, big data and...

Creating your Customer Persona

Is your marketing planning underway yet? Who is your target persona? For many marketers January is a time to put together a plan for the year end looking at offers, creative and timings. But how often do you take a step back to ask “Who are we targeting?”...

Is Video Marketing right for you?

Have you been thinking about video marketing but hesitating? Not sure where to start? Concerned how you’ll come across or worried about the cost? Having recommended it to clients for a while, last week I finally tried it out for myself! There’s no doubt that...

First Date – Relationship Marketing, stage 2

That hottie you’ve been stealing first glances at? Today I want to talk about generating interest – and getting that first date! (marketing wise, that is) As people realise you may be have something they like, they become interested  in your brand. They...

New Whitepaper – 10 Email Marketing Tips

Email marketing is a highly effective marketing element that is often skipped by businesses, especially small businesses. There are a number of reason why it gets overlooked – often focused around how to do it, fear of spamming and lack of ideas. But a good email...