8 easy options for segmenting your data

Are you like the many clients I deal with who are small to medium businesses who have woken up to the fact they need to move beyond blast newsletters in their email marketing, but are not sure quite where to go next? Does all the talk about automation, big data and...

First Date – Relationship Marketing, stage 2

That hottie you’ve been stealing first glances at? Today I want to talk about generating interest – and getting that first date! (marketing wise, that is) As people realise you may be have something they like, they become interested  in your brand. They...

New Whitepaper – 10 Email Marketing Tips

Email marketing is a highly effective marketing element that is often skipped by businesses, especially small businesses. There are a number of reason why it gets overlooked – often focused around how to do it, fear of spamming and lack of ideas. But a good email...

Sales techniques from a 3 year old!

My daughter is a natural salesperson at 3. I was working at home the other day and she asks me to play shops with her, after she said please in a rather sweet voice followed by “just 5 minutes mummy”. I agreed! We started in the ‘cafe’ where...

Relationship marketing doesn’t stop at a sale

Many people think of marketing as the process of getting business in but a good marketing manager will look at the entire customer relationship in order to maximise revenues. I have been very quiet recently on my blog – it’s been busy busy workwise coupled...